It's colder in winter
Find out how the illumination of a surface changes as the angle between the rays from the light source and the surface decreases. Use the light ray to explain the phenomenon.
What can be deduced from it
So: if the paper is not perpendicular to the light, the brightness of the light beam on it decreases (to zero if the paper is facing the light source). In the experiment, we see this as an increase in the distance between the rays on the paper. This, in turn, means that proportionately less light energy is incident on each unit area.
It is quite easy to see the parallel here with the way in which, at our latitude, when the sun is just above the horizon in winter, light is 'spread out' over a very large surface area .... and gets cold.